Must A Aspiring Content Creator Pal Cease Exploiting People for Content?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes vlogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be hanging out in the street. I feel like our bond has turned into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I spend assisting her make content.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being recorded, edited, or shared for an viewers. I’m not a prop for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on social platforms who execute that style of casual, DIY content creation.

Creating content is my version of living actively: observing the details, posting them with an audience that values the art behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That’s not blackmail, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the content we make together can get us: an opening. I know not all people enjoys being filmed, but often spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but companions help each other in minor capacities. My assumption was recording a clip here or there would be enjoyable for Beth. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to come between us. I’m willing to compromise: like asking before filming, and steering clear of shots that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it's her job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your relationship. Foster some real memories, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Each appears confused as to where the line is. The answer lies not in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their bond?

Cynthia Stone
Cynthia Stone

Lena is a writer and urban enthusiast exploring city life and community connections.